The name belongs in a form you keep.
If a family reaches out, that inquiry hits admissions, not Facebook. HIPAA, 42 CFR Part 2, and Meta health rules are the work. We set up an account you keep and a path into forms you keep.
You do not get paid for a filled board. You get paid for the stay the policy actually covers. Aim the ads at the coverage you verify. Dumping names into Facebook is not how a licensed facility runs intake.
$297 is one call. We publish together.
Platinum Meta is in your name. You send a test through the form. The name lands in admissions before we hang up. You run spend.
Before you spend: who is licensed to treat, whether a directory needs a certification for how you advertise, who controls the Facebook and Instagram page, and whether inquiry names ever sit in Facebook. They should not. That is the point of the form you keep.
You run a licensed behavioral or mental health facility. You cannot have inquiry names living in Facebook. Not for unlicensed coaches.